Saturday, November 20, 2010

Burning Crosses and Kissing A Black Jesus. A day in the life of Madonna



This Pepsi commercial was extremely controversial when it first came out. The song is titled "Like A Prayer" and to this day much debate surrounds it's meaning. Some say the lyrics have sexual connotations and that these lyrics (and the music video) mock the church, while other fans say the song refers to a young girl calling on her creator. Whatever the true meaning of the lyrics, the commercial was pulled a few weeks after it aired.

For those not familiar with the controversial music video, here it is below.

Some intertextual connections I notice:

-Madonna: actress/singer/author, mother, controversy, icon (Horizontal Intertextuality)

-Burning crosses: the KKK, intimidation/fear, the media, "hiding" behind symbols

-Church: evoking guilt vs.grace, public place, open arms

-The statue that comes to life: A Black Jesus, misunderstood leaders (MLK, Malcom X) the "curse of Ham," Armanian Jews (Vertical Intertextuality)


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